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So the next time one of your relatives asks you what you’ve learned over the summer, you can pull out a tablet and write some python code as a neat party trick. This will also immediately label you as a tech-person of the family, so take that advice with a grain of salt.
What is the one thing you want a visitor to do on your landing page? All of your advertising efforts should be focused on a defined and measurable goal (also, a conversion). A conversion can be someone entering their email address or making a purchase.
Who are the people that would get excited about using your product or service? To understand your audience better, businesses normally define 2-3 customer personas. Wondering how to create these personas? Grab a pen and paper!
What is my audience?
Write down their demographics (e.g. gender, age, parental status, and languages).
Where are they located?
If your business is online, it might be the entire world. For others, like a real estate agent, it might be a specific area.
What do they do for a living?
Depending on your offer, you may want to target stay-at-home parents or small business owners.
Where do they spend time online?
This is VERY important to know as it will affect your choice of advertising channels and ad targeting.
What are their interests and hobbies?
Try to define interests closely related to your business.
What products or services (similar or related to your offer) do they use?
For example, if you’re offering kid’s birthday planning services, your customers could also be shopping brands like Lego, Disney or Carter’s.
What is their pain point that your product solves?
Knowing your audience’s biggest struggles will help you to make your ads and offer more compelling. The more specific (and painful) the problem is, the more likely people are to reach out for a solution.
How will they feel after using your product/service?
People care much more about themselves than your business. How is your persona struggling and how will their life change after they find the solution in your offer? Don’t be humble here! Make the reader feel excited about how you’ll help them.
Business details and branding:
A compelling offer:
Social proof:
Privacy policy:
– Facebook ads to capture the attention of cold traffic. Depending on your earlier-defined customer personas, you might include LinkedIn or specific niche websites if they spend time there.
– Google Search ads to drive users with high-conversion intent. (Will not work if your solution is new to the market and search queries are low)
– Facebook or Google Display ads for remarketing.
– LinkedIn when you’re aiming to reach professionals or advertising a B2B product. Ads can get rather expensive, but the results might surprise you.
There are many reasons why people leave your landing page without converting. Their phone buzzes, their kids need attention, their pizza delivery arrives—anything could happen while they’re browsing. Give visitors a chance to learn about your offer again by setting up a remarketing campaign.
Furthermore, you’ll have the opportunity to present your offer in a different way when you use a different ad copy and/or landing page the second time around. You can also experiment with a different product or lead magnet.
– Create an audience (or a few) from the people that have visited your site within your chosen period (for example, the last 14 days). Then use this audience as the target for your campaigns. With Google ads, we’d recommend using a display campaign so your remarketing ads are shown all across the Google Display Network. Try excluding your remarketing audience from your regular display or social media campaigns (as they’re already being shown your tailored remarketing ads).
Source:
https://www.mailerlite.com/ultimate-guide-to-email-marketing/paid-advertising-for-landing-page
Advertising your landing page: How to drive traffic with online ads
